U.S. Customs and Border Protection (CBP) announced April 9 that, following a successful pilot at JFK Airport, it is expanding a new authentication initiative to multiple major U.S. ports. The program, developed in collaboration with the Alliance for Gray Market and Counterfeit Abatement (AGMA) and supported by True Pedigree’s GenuSca technology, uses a mobile platform that allows frontline officers to verify product authenticity in real time using manufacturer data without the need to alter packaging, labeling, or manufacturing processes.
The CBP says the program addresses a growing challenge: the scale and sophistication of counterfeit goods entering global supply chains.
The AGMA One Device platform, donated to CBP through the agency’s Donations Acceptance Program, consolidates brand authentication tools from participating manufacturers into a single mobile device, providing assistance to Customs to more effectively verify the authenticity of suspect products entering U.S. commerce in real time.
CBP reported nearly 79 million counterfeit items seized in 2025, valued at $7.3 billion, and says this initiative offers an example of how public-private collaboration is evolving to meet the threat, without adding “operational friction.”
