More and more, people don’t click through a list of links to find what they need. They ask an AI tool and get an answer built from content on sites like yours.
That raises important questions for anyone publishing online that didn’t exist a few years ago. Can people still find your site? When AI uses your work, does it know it’s yours? And do you get any say in it at all?
On WordPress.com, you own your site and your content.
Our new SEO tools bring your settings together in one place, with ways to set AI crawler preferences, identify your site and its authors, and spot missing SEO details.
Already on Premium, Business, or Commerce? Open your site’s dashboard and go to Jetpack → SEO to try the new tools.
Set your terms for AI crawlers
Some AI crawlers help AI tools answer questions and cite their sources. Others collect content to train AI models. You might welcome one and not the other.
Under Jetpack → SEO → GEO (generative engine optimization), you can set access preferences for individual supported crawlers.
Your choices go into your site’s robots.txt file, the established open protocol that sites use to tell crawlers what they can access. It’s then up to each AI platform to honor it.
You can also generate an llms.txt file – an optional summary of your site that some AI assistants use to find and understand your content.
Want to block AI training crawlers? Every WordPress.com site, on any plan, can do that today under Settings → Reading → Site Visibility, using “Prevent third-party sharing.” This asks known AI crawlers not to access your site. If this is turned on, it takes priority over your GEO tab choices for the crawlers it covers.
Help search engines recognize your work
Your name shouldn’t get lost when people discover your work.
Structured data (schema) helps with that: it’s a behind-the-scenes description of who runs a site and what each page is about. It used to mean writing code.
Now you add a few details about who runs your site, and WordPress.com adds structured data across your site. Bloggers and writers can also set up an author profile, which keeps their name attached to every post.
Find and fix SEO gaps in one place
Your SEO settings used to be spread across different screens. Now they live in one place: Jetpack › SEO.
Start with the Overview to see whether search engines can see your site, whether it’s verified, and which posts and pages need a better title or description. Then fix them in the Content tab, with a preview of how each appears in search, without opening every post.
You’ll also find title formats, your homepage description, canonical URLs, social previews, and your sitemap in the same place. It’s all built into WordPress.com, so there’s no separate SEO plugin to install. (You can still add an SEO plugin on any paid plan if you prefer.)
AI on your terms, starting now
The open web works best when the people behind the content can be found, recognized, and credited for their work. These tools are a step toward keeping it that way.
The new SEO tools are rolling out to WordPress.com sites on Premium, Business, and Commerce plans. Find them under Jetpack › SEO (previously Jetpack › Settings › Traffic).
On Free or Personal? From the same page, you can control whether search engines index your site and verify it with services like Google Search Console. Upgrade to Premium for the full toolkit.
Choose your site, head to Jetpack › SEO, and start by setting your preferences for AI crawlers.
